About us

Pepco means constant development

We are a European chain of discount shops offering apparel for the entire family and household products at the lowest prices.

We have been growing dynamically in Poland for more than a dozen years. We have become the most popular seller of children’s clothing and a leading supplier of decorative products. We owe our success to our people and their involvement.

What drives us?

The customer is always our focus. We develop by responding to his expectations and needs. Our greatest advantage is the wide range of products at affordable prices, convenient shops and friendly service.

Our mission

To provide our customers with the easiest access to all of the products they want and need every day, to clothe their families and to decorate and run their homes for the lowest prices.

Our vision

Our goal is to become the largest, the best, the cheapest and the most known discount brand for clothes and housewares in Europe.

Our strategy

Our strategy bases on Bigger - Better - Simpler - Cheaper practical pillars in the approach to business development and Culture, Work environment, Career and Rewards from people development perspective.

Our numbers
speak for themselves!

> 30 million

CUSTOMERS MONTHLY

> 2000

PEOPLE AT THE HEADQUARTERS

> 30 thousand

EMPLOYEES IN 19 EUROPEAN COUNTRIES

> 3,5 thousand

STORES IN 19 COUNTRIES OF EUROPE

> 20 years

OF CONTINUOUS DEVELOPMENT

> 250 k m²

OF WAREHOUSE SPACE IN EUROPE

We want to reach everyone

Every year, we open an average of three hundred new locations and enter at least two new European markets. Over the last decade alone, the number of Pepco employees has increased tenfold.

We focus on ensuring not only the best possible availability of financially attractive products, but also the widest possible geographical coverage.

Number of stores in individual countries:

Poland

1265

Czech Republic

287

Slovakia

146

Romania

447

Hungary

248

Slovenia

Croatia

123

Lithuania

Latvia

Estonia

Bulgaria

156

Italy

162

Serbia

125

Spain

207

Austria

Germany

Greece

Portugal

Bosnia and Herzegovina

Pepco as a retail brand belongs to Pepco Group. The company is committed to offering its customers – especially families on a budget – everything they need to replenish and enhance their home across key general merchandise, apparel and FMCG categories.

Whether a Pepco, Poundland or Dealz, the Groups small to medium sized neighbourhood stores are conveniently located in over 4,600 local shopping centres, high streets and retail parks in 21 European territories.

Pepco Group made its debut on the Warsaw Stock Exchange in May 2021.

For more information about PEPCO Group go to

Our story is a success story!

2023

We are now present in Portugal and Bosnia and Herzegovina.

2022

Our stores are now open also in Germany and Greece.

2021

We are now present in Spain and Austria.

2020

We are opening stores in Italy and Serbia.

In Poland, we are celebrating the opening of the 1000th Pepco store.

2019

Bulgaria joins Pepco family.

2018

Latvian and Estonian customers enjoy Pepco stores.

2017

Croatian, Slovenian and Lithuanian customers enjoy Pepco stores.

2016

We managed to double the number of stores in less than two years and opened the 1,000th Pepco store.

2015

Pepco has stores in Romania and Hungary.

2014

Celebrating the 500th Pepco store.

since 2013

Customers from outside Poland can now buy from Pepco.

Opening stores in the Czech Republic and Slovakia.

2007

Opening the hundredth Pepco store.

2004

The first 14 Pepco stores are established, located in large cities like Poznań, Bydgoszcz and Gdansk.

1999

The beginning of laying the foundations for the chain business.

Our employees are the showcase of the Pepco brand!

The company develops dynamically thanks to its employees, and they, along with it, learn, follow their aspirations, and get promoted.

The European Pepco chain employs more than 30,000 people, among them more than 2,000 in the head office and more than 1,000 employees of the distribution. We still have employees who back in 1999 worked as first on developing our company. Despite the large scale of operations, this is one of the reasons why we have managed to maintain an open family-like atmosphere.

Previously, for five years I was responsible for one market only, and today being a Retail Director for South Europe I manage eight different countries. It's an amazing experience because although our stores and organizational culture are the same everywhere, I still have the opportunity to learn different behaviors, a slightly different approach to everyday life.

Anca Radu , Retail Director South Europe

When asked by people from outside Pepco about the attitudes of uninterrupted successful development of the company for over 20 years, I invariably answer: great employees and a work atmosphere based on the five values that the company is guided by, i.e. respect, honesty, cooperation, enthusiasm and improvement. Working at Pepco from the very first day of its existence, I experience it myself every day.

Janusz Ratajczak, Health and Safety Officer

Pepco is a place of international cooperation. Trustworthy people work here, who show amazing commitment and willingness to achieve success on a daily basis. In the IT department, new challenges and new projects are always waiting for everyone. There is a culture of learning from mistakes among us, where failure is treated as an opportunity to learn and develop.

Krzysztof Jacek, IT PMO Manager

Working in a company that spares no resources and cares about the development and education of the youngest, allows employees to implement their own ideas for social projects, is a dream come true for anyone who wants to act in the area of corporate social responsibility.

Karolina Kotkowska, Corporate communication specialist

I started my career at Pepco as a store manager, a position I still hold today. Thanks to Pepco, I have the opportunity to develop in areas such as: managing a team in various stores, coordinating store openings, and also as a trainer at workshops for new management staff.

Joanna Matczak, Store manager

Working in a company that spares no resources and cares about the development and education of the youngest, allows employees to implement their own ideas for social projects, is a dream come true for anyone who wants to work in the area of corporate social responsibility.

Karolina Kotkowska, Corporate communication specialist

Become part of our success!

Employee benefits

Professional challenges

A chance for development

Training system

International environment

Friendly atmosphere

Employee discount

Cafeteria of benefits

… and many others!

CSR

At Pepco our social priorities revolve around children and improving the quality of their free time, their development and their education and providing them with equal life opportunities. We cooperate with public charity organizations, develop our own original assistance programmes and get involved as volunteers. In each of our countries of operation, we launch various initiatives targeted at children.

Zrównoważony rozwój

Chcemy prowadzić naszą działalność w sposób zrównoważony, koncentrując się na kilku głównych obszaracg rozwoju.

Obejmujących pracowników i klientów, łańcuch dostaw oraz wspierającą biznes infrastrukturę.

Hard work pays off!

Golden Consumer Laurel 2023

The title Golden Consumer Laurel 2023 in the promotional prices category was awarded based on a survey conducted among consumers. This...
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The title Golden Consumer Laurel 2023 in the promotional prices category was awarded based on a survey conducted among consumers. This is an award assessing brands of products, services and companies that enjoy particular trust in terms of quality and affordable price. Consumer Laurel is one of the first and most important consumer certificates in Poland. It is awarded as a result of a product and service popularity plebiscite that has been conducted for 17 years.

Poland's Best Employers 2023

Poland's Best Employers 2023 is a list of 300 companies operating in Poland, whose outstanding achievements in the field of HR...
Read more

Poland's Best Employers 2023 is a list of 300 companies operating in Poland, whose outstanding achievements in the field of HR have been honored with the title of the best employer. The list of the best employers in Poland was created by Forbes Polska in cooperation with the Statista research company.

Silver Consumer Laurel 2023

The title Silver Consumer Laurel 2023 in the category of quality and the best price - interior design products was awarded...
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The title Silver Consumer Laurel 2023 in the category of quality and the best price - interior design products was awarded based on a survey conducted among customers. This is an award for brands specializing in interior design products that are particularly trusted in terms of quality and affordable price. The Consumer's Laurel is one of the first and at the same time the most important consumer certificates in Poland. It is awarded as a result of a plebiscite of popularity of products and services, which has been conducted for 17 years.

Service Quality Star 2023

Every year, in an ongoing survey as part of the Polish National Customer Service Programme, millions of opinions from consumers are...
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Every year, in an ongoing survey as part of the Polish National Customer Service Programme, millions of opinions from consumers are recorded regarding their satisfaction levels in relation to thousands of companies. Once again, Pepco was rated as being trustworthy and customer-friendly.

Superbrand 2023

An accolade for the fastest developing and most recognizable brands in the Polish market. The Pepco brand has been awarded again....
Read more

An accolade for the fastest developing and most recognizable brands in the Polish market. The Pepco brand has been awarded again. It has received the SUPERBRAND distinction for Quality, Trust and Prestige.

Consumer Laurel Top Brand 2022

An award for brands that annually maintain a leading position in the Laur Konsumenta (Consumer Laurel) plebiscite, based on a survey...
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An award for brands that annually maintain a leading position in the Laur Konsumenta (Consumer Laurel) plebiscite, based on a survey conducted among customers. The title of Top Marka (Top Brand) 2022 in the category of decorative articles and home furnishings was awarded based on consumer indications over the last 5 years.

Retail Business Awards 2022

Retail Business Awards are economic awards dedicated to entrepreneurs from the retail and wholesale trade as well as the FMCG sector...
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Retail Business Awards are economic awards dedicated to entrepreneurs from the retail and wholesale trade as well as the FMCG sector in Poland. The statuettes are awarded to trading companies and leading managers for their contribution to the development of the Polish economy. The winners are jointly selected by the Business Center Club and Wydawnictwo Gospodarcze in cooperation with industry organizations (PiH and POHiD).

Superbrand 2022

An accolade for the fastest developing and most recognizable brands in the Polish market. The Pepco brand has been awarded again....
Read more

Service Quality Star 2022

Every year, in an ongoing survey as part of the Polish National Customer Service Programme, millions of opinions from consumers are...
Read more

Poland's Best Employers 2022

Poland's Best Employers 2022 is a list of 300 companies operating in Poland, whose outstanding achievements in the field of HR...
Read more

Poland's Best Employers 2022 is a list of 300 companies operating in Poland, whose outstanding achievements in the field of HR have been honored with the title of the best employer. The list of the best employers in Poland was created by Forbes Polska in cooperation with the Statista research company.

Top Company 2022

Employee assessment platform Kununu in cooperation with IBA (Association of the Office Industry and Work Environment) award companies for being the...
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Employee assessment platform Kununu in cooperation with IBA (Association of the Office Industry and Work Environment) award companies for being the best workplace upon the opinions on the platform. In 2022 Pepco has been awarded the Top Company-seal.

Superbrand 2021

An accolade for the fastest developing and most recognizable brands in the Polish market. The Pepco brand has been awarded again....
Read more

Service Quality Star 2021

Every year, in an ongoing survey as part of the Polish National Customer Service Programme, millions of opinions from consumers are...
Read more

Poland's Best Employers 2021

Poland's Best Employers 2021 is a list of 300 companies operating in Poland, whose outstanding achievements in the field of HR...
Read more

Poland's Best Employers 2021 is a list of 300 companies operating in Poland, whose outstanding achievements in the field of HR have been honored with the title of the best employer. The list of the best employers in Poland was created by Forbes Polska in cooperation with the Statista research company.

Service Quality Star 2020

Every year, in an ongoing survey as part of the Polish National Customer Service Programme, millions of opinions from consumers are...
Read more

Superbrand 2020

An accolade for the fastest developing and most recognizable brands in the Polish market. The Pepco brand has been awarded again....
Read more

A Decade of Brands Awards

Pepco has been recognised by SUPER BRAND for featuring in the ‘Super Brand – Quality, Trust and Reputation’ poll for the...
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Pepco has been recognised by SUPER BRAND for featuring in the ‘Super Brand – Quality, Trust and Reputation’ poll for the 10th time in a row! Our brand is one of the most appreciated brands among customers and market experts – and now has been for a full decade!

Service Quality Star 2019

Every year, in an ongoing survey as part of the Polish National Customer Service Programme, millions of opinions from consumers are...
Read more

Superbrand 2019

An accolade for the fastest developing and most recognizable brands in the Polish market. The Pepco brand has been awarded again....
Read more

Forbes' Diamonds 2018

Forbes' Diamonds are given to the most dynamically growing companies in Poland which have the highest financial credibility and reliability ratings...
Read more

Forbes' Diamonds are given to the most dynamically growing companies in Poland which have the highest financial credibility and reliability ratings based on data collected by the international business services company Bisnode Polska in consultation with editorial board of the Forbes Magazine. Once again, Pepco was awarded this highly-valued title.

Service Quality Star 2018

Every year, in an ongoing survey as part of the Polish National Customer Service Programme, millions of opinions from consumers are...
Read more

Superbrand 2018

An accolade for the fastest developing and most recognizable brands in the Polish market. The Pepco brand has been awarded again....
Read more

AI Excellence Award 2017

The highly prestigious title of Best CEE Retailer of the Year 2017 by AI Global Media. Additionally, the organization has presented...
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The highly prestigious title of Best CEE Retailer of the Year 2017 by AI Global Media. Additionally, the organization has presented us with their AI Excellence Award for Biggest Achievement 2017: 1000th Store Opening.

Superbrand 2017

An accolade for the fastest developing and most recognizable brands in the Polish market. It is the third time that the...
Read more

An accolade for the fastest developing and most recognizable brands in the Polish market. It is the third time that the Pepco brand has been awarded. It has received the SUPERBRAND 2017 distinction for Quality, Trust and Renown.

Service Quality Star 2017

An accolade awarded to companies for high consumer service quality, evaluated by the Polish Quality Service Program. The survey, conducted for...
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An accolade awarded to companies for high consumer service quality, evaluated by the Polish Quality Service Program. The survey, conducted for the tenth time, clearly indicates that we are regarded as a friendly and trustworthy brand by Pepco customers.

Forbes Diamonds 2017

It is the tenth time that the company Bisnode Polska, in consultation with the editorial board of the Forbes Magazine, has...
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It is the tenth time that the company Bisnode Polska, in consultation with the editorial board of the Forbes Magazine, has prepared a ranking list of the most dynamically growing companies in Poland; companies that have increased their value at the fastest rate in the last three years. Pepco has come first in the ranking of awarded companies in the Wielkopolska region.

Shopping Center Forum Retailers' Awards 2016

The SCF Retailers' Awards is one of the biggest business events in Poland, every year hosting hundreds of the largest retailers,...
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The SCF Retailers' Awards is one of the biggest business events in Poland, every year hosting hundreds of the largest retailers, investors and developers in Central and Eastern Europe. This year, Pepco was the winner of the Best Expansion category, while Marcin Stańko, our Operations Director, was nominated for the Manager of the Year award.

Good Brand 2016

This award is given to the most innovative, developing, best-recognised and reliable Polish brands based on product or service quality and...
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This award is given to the most innovative, developing, best-recognised and reliable Polish brands based on product or service quality and sales plus levels of customer satisfaction and confidence. Pepco is proud to have received this prestigious accolade for the third year in a row.

Forbes’ Diamonds 2016

Forbes' Diamonds are given to the most dynamically growing companies in Poland which have the highest financial credibility and reliability ratings...
Read more

Forbes' Diamonds are given to the most dynamically growing companies in Poland which have the highest financial credibility and reliability ratings based on data collected by the international business services company, Dun & Bradstreet. Once again, Pepco was awarded this highly-valued title.

Business Cheetah 2015

This award is given to the fastest-growing companies in Poland based on increased sales, profits and capital and market values as...
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This award is given to the fastest-growing companies in Poland based on increased sales, profits and capital and market values as determined by the Polish European Business Institute.

SCF Retailers' Awards 2014

The SCF Retailers' Awards is one of the biggest business events in Poland, every year hosting hundreds of the largest retailers,...
Read more

The SCF Retailers' Awards is one of the biggest business events in Poland, every year hosting hundreds of the largest retailers, investors and developers in Central and Eastern Europe. In 2014 Pepco was the winner of the Discount Retailer of the Year award.